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By Denis West

Indeed Uganda is a country of ‘cunning’ people!

With no trace of shame, Dennis Mbidde Sebugwawo, the purported ‘managing director’ of Sports Broadcasting Limited that in January had acquired the major commercial and media rights for the Uganda Premier League (UPL), FUFA Big League and the FUFA Uganda Cup, has come out to wholeheartedly ‘welcome’ the new StarTimes Shs27bn.

Mbidde, without a tinge of remorse, immediately posted on his Facebook account:

“Congratulations Ugandan football, Startimes,Fufa and Uganda Premier league. At Sports Broadcasting we are happy, all parties are happy no one is complaining and no one will complain. It’s our game, it’s our country.”

“Woow, that coming from the same bearded man who in January said;

‘We are now moving onto the next phase of commercializing football and television is a great place to start.

I applaud FUFA for taking the bold step in offering these rights to a Ugandan Broadcaster and look forward to a fruitful partnership that will unpack a world of benefits for both the sports and fans….’ points to one thing – eating a fat frog (read getting paid handsomely)”

Reading between the lines from Mbidde’s recent comments paints a picture of a shrewd deal broker, which the controversial ‘football everything’ has been over the last 10 years, getting a hefty pay for ‘taking care’ of the league rights since Azam TV left in May until StarTimes came on board.

We are digging in on the nitty gritty of how the deal was secured, stay tuned….


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