MultiChoice Uganda, the home of great Pay TV entertainment in Uganda, has enhanced its channel and edutainment offering to Ugandans to cater for learners and superhero entertainment enthusiasts during this season of lock-down in the country due to the COVID-19 pandemic. The offering paves way for continued learning and entertainment for subscribers.
Colin Asiimwe, the Head of Marketing, MultiChoice Uganda said that MultiChoice is extremely happy to launch these services and channels on our DStv and GOtv platforms. In these difficult times we are still committed, as a business, to provide superior entertainment by enhancing our education and entertainment scheduling to give learners more school content whole providing entertainment – after all, “work without play, makes Jack a dull boy”.
“As an organization, our commitment to support the Government of Uganda as well as Ugandans during this time is unwavering as the country and the rest of the world face challenging times. We understand that video entertainment is a powerful way to tell stories that open our minds and help us connect us to new realities and we are happy to offer families a single platform where they can enjoy educative and entertaining content easily and conveniently,” Asiimwe observed.
“The entertainment industry and education sector just like other sectors and industries have been met with unprecedented circumstances during this Covid-19 pandemic that has seen over 1 million people infected with the virus globally and people are locked-up in their homes much longer than ever before with the need to keep learning and remain entertained,” said Joan Semanda Kizza, the PR and Communications Manager submitting that, “We rise in the occasion to provide solutions to our viewers in this season to allow them, not only get entertained but also keep them learning more through our content.”
Semanda remarked, “MultiChoice will deliver this and more content with the support of our partners around the globe that create this content,” explaining that, “the channels and services include; EDU TV from Kenya Institute of Development on channel 316 which will broadcast, amongst others, classroom-based learning, as well as life skills programs for children of all age groups in both primary and secondary schools, Mindset Pop DStv channel 317 that will feature educational programming covering the entire General Education and Training (GET) phase, including Early Childhood Development, MultiChoice Talent Factory Online Masterclass, a creative training comprising 20 modules on pre to post production facilitated by Africa’s best and leading industry Experts . The last of these is Toomani from Warner Media which is a Pop-up Channel tailor made for the entertainment of Superhero enthusiasts of all ages.”
Semanda revealed that, “Through our DStv and GOtv platforms, we remain committed to delivering the best entertainment experience to our customers by constantly offering them more choice, great value, and great content,” adding that, “We are cognizant of the current challenging times of staying at home to curb the spread of the COVID-19 Virus, and though our DStv and GOtv’s channels, we are committed to bringing our customers content that resonates with their needs.”
“We urge our customers to subscribe to these channels which are designed to offer them the best television experience amidst these challenging times, and in the same regard call upon you to be keen on observing the precautions of fighting the COVID-19 spread by following the guidelines issued by the World Health Organization, Government and the Ministry of Health,” concluded Semanda.
About MultiChoice Uganda
Established in 1994, MultiChoice Uganda has made an estimated US$150 million contribution to the national economy and has spurred rapid growth in the film and video-entertainment sector by commissioning some 10 000 hours of locally-produced content.
Rooted in Ugandan society, MultiChoice Uganda is 100% owned by MultiChoice Africa Holdings. Customers have a choice of five packages delivered via the DStv satellite platform with a total of over 140 channels as well as three packages via the GOtv digital terrestrial (DTT) service.
About MultiChoice Africa
An African video entertainment company – At MultiChoice Africa, we believe in using the power of entertainment to enrich lives – telling stories that open our minds, bring people together around shared passions, and connect us to new realities. From Abuja to Nairobi and Luanda to Lusaka, we find and develop the right mix of content and deliver it to millions of people in 49 countries across Sub-Saharan Africa – anytime, anywhere. Through our platforms, DStv and GOtv, and content providers, M-Net and SuperSport, we make great entertainment more accessible. Whether it’s local and international telenovelas and sports or the latest global blockbusters, our investment in leading-edge content and technology delivers the shows that our customers love into their hands and their living rooms.
We put our customers at the heart of everything we do. We listen to them to understand their changing lives, the pressures they face and what matters most to them. We are committed to using that insight to put customers at the heart of all the decisions we make every day. Born and bred in Africa, MultiChoice Africa is a team of more than 2 750 individuals working in 14 countries. We are rooted in the countries where our customers live, and we are managed and run by local people. We strive to provide all our employees an opportunity to grow while also making a difference to those around them.
We’re proud of the contribution we make to our communities and our business has grown hand-in-hand with local economies through working collaboratively with all our partners and stakeholders across our value chain, producing content that matters to our customers. Our drive is to ignite Africa’s creative industries into vibrant, economic powerhouses.
We believe we have an important role to play in powering Africa’s entertainment industries while contributing to economic growth and job creation. It’s by creating value for our customers, our employees and society that we’ll build a successful business for the future.
