This morning at The Copper Chimney restaurant in Lugogo, Sting Energy Drink has unveiled a two-year partnership with the Uganda Boxing Champions League, as its Exclusive Energy Drink Partner.
Sting is the leading energy drink in the market, produced by Crown Beverages Ltd – the makers of Pepsi. It was launched in Uganda in 2016.
Whereas Sting is venturing into Ugandan boxing for the first time, it has a long history of iconic international Boxing partnerships like the Manny Pacquiao endorsement in the Philippines.
This two-year partnership is a collaboration between the Uganda Boxing Federation, Top Boys Promotion, Next Media Services and Sting Energy Drink, aimed at breathing new life into Ugandan Boxing and connecting with the local fans. Sting’s platinum sponsorship is valued at UGX 285,000,000 and covers sponsorship fees, product, venue branding and fight night activitivations.
The panelists at the press event included Captain Mike Mukula – patron of the Boxing Federation, Ms. Grace Namutebi – Sting Energy Drink Brand Manager, Sula Kamoga – CEO Top Boys Promotion, Moses Muhangi – President, Uganda Boxing Federation and Joe Kigozi – Deputy Group CEO and Chief Strategy officer at Next Media Services which is the official media partner for the collaboration.
The scope of the sponsorship will include pre-event All Access Drives, Face Offs on the eves of the fights and the Official Fight Nights, which shall be held bi-monthly at the MTN Arena. Fans may choose between VIP or general seating. They shall also be eligible to win prizes courtesy of Sting. All events shall be streamed live on the Afro Mobile app and repeats on Sanyuka TV, NBS Sport and other Next Media platforms.
