Prize Nsiimye is your star to watch in 2025. With her latest single, ‘Dira Ex’, Prize is undoubtedly hitting all the right notes, grooving to the right tune, under the stewardship of Black Magic Entertainment manager. And in this song, she makes a come out, although one dulled by a budget on the rocks.

It’s a video that’s purely made, crafted and saved by Prize. Without her, the video falls flat on the face. For there’s little to fuss about, safe for her outstanding looks and of course strong vocals. Everything is kept as basic as they come.
However, one is bound to fall in love with this video, purely for its relatability, the simplicity of the characters and the ability to form that bond. The male vixen is not your average male guy- he’s a Rastafarian with those exotic looks- not the usual pumped-up muscle guy.

It’s in this simplicity that’s driven by circumstances, that one is able to find a sweet spot for this video.
Rumour has it that Prize Asiimye is Martha Mukisa’s replacement at Black Magic, who is currently ballooned and soon dropping tot!
Checkout ‘Dira Ex’ visuals by Prize Asiimwe below;
Enock Mugabi aka iWitness is a Journalist, Seasoned Writer and Music Analyst with a passion for sports.
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