East Africa’s music powerhouse, Jose Chameleone, has unveiled the secret behind his enduring dominance in the industry — a purposeful and strategic relationship with younger artists.
During a surprise appearance at Noni Vie, the Leone Island boss opened up about what has kept him relevant for over 25 years. Amid cheers from fans and fellow musicians, Chameleone dismissed long-standing claims that he jealously guards his throne, taking a swipe at veteran artists who hoard knowledge and avoid collaboration.
“The problem with many established artists is selfishness,” Chameleone remarked. “They don’t want to work with younger talent because they think they’ll be replaced. For me, that’s my magic.”
Chameleone explained that partnering with emerging talent has allowed him to stay connected to new audiences and remain influential across generations. His approach — a blend of mentorship and collaboration — has made him a cultural bridge, maintaining relevance while shaping the future of East African music.
“When you work with young talent, you tap into their energy, their audience, and also help shape the future of music. It’s a win-win,” he added.
The results speak for themselves. While many of his contemporaries have faded into obscurity, Chameleone continues to be a mainstay in Ugandan and regional music scenes. From timeless classics like Mama Mia and Jamila to modern collaborations with the new wave of artists, his musical adaptability remains unmatched.
Fans across East Africa often echo a common sentiment: “No Chameleone, no music.” And for a man who has ruled the charts for over two decades, his secret isn’t just raw talent — it’s strategy, openness, and a selfless vision.
As a new generation of artists rises, Jose Chameleone stands not just as a legend, but as a mentor, collaborator, and driving force in defining East Africa’s evolving soundscape.
Enock Mugabi aka iWitness is a Journalist, Seasoned Writer and Music Analyst with a passion for sports.
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