Bell Lager has officially announced the Bell ObaFest 2025 edition, a nationwide celebration designed to immerse festival goers in the vibes, fun, food, music, beer, and an unprecedented showcase of Uganda’s unique cultural identity.

This year, the festival is a cultural journey bringing communities together in a shared celebration of life and flavor.

Under the theme “Flavour for your flavour,” the third edition introduces regional celebrations, kicking off in Gulu at Kweyo Village Shoppers on October 11, before moving to Masaka, Arua, and Mbarara, and culminating in the main festival in Kampala. Each regional celebration will feature music, culinary delights, and tasting experiences, creating a multisensory festival experience for fans across the country.


“Bell ObaFest is back bigger and bolder with regional celebrations, allowing us to take the festival to communities across Uganda and build up to the ultimate experience in Kampala. This edition is a celebration of the vibrant culture that defines Uganda,” said Lillian Kansiime, Bell Lager Brand Manager.


Bell ObaFest continues to embody the essence of Uganda’s cultural identity, combining music, culinary experiences, interactive activations, and immersive moments that bring people together. The addition of Bell Citrus and Bell Honey enhances this experience, connecting festivalgoers to the flavor and spirit of Bell Lager in a way that complements the festival’s unique vibe.


The festival also reinforces community impact and sustainability. “Bell Lager is taking deliberate steps to reduce the festival’s environmental footprint. Initiatives such as waste management, recycling, and sustainable practices ensure a greener and more responsible celebration. Last year, we introduced hydration stations, extensive recycling, and accessibility measures for people with disabilities, and we are building on these efforts in 2025,” Kansiime added.


Beyond sustainability, Bell ObaFest celebrates local talent and culture, providing platforms for emerging artists, culinary entrepreneurs, and creative performers. From traditional dance to contemporary entertainment, the festival showcases Uganda’s diverse cultural richness, fostering connection, shared enjoyment, and national pride.


Fans are encouraged to follow Bell ObaFest across Uganda and share their festival journey online. Updates on venues, schedules, and highlights will be shared on Bell Lager’s social media channels in the coming weeks. Bell ObaFest 2025 promises an unforgettable journey of flavor, music, and culture, bringing people together in a celebration of Uganda’s unique identity and the joy of shared experiences.