Since Uganda Breweries Limited’s establishment in 1946, the company has been a consistent contributor to the socio-transformation of the country and its population. This impact has been through campaigns like Alcohol Consumption in society.

UBL has majorly been involved in positively influencing and transforming how the society in Uganda consumes alcohol over the years.

This positive influence has been through two major campaigns namely;

Drink Driving Campaign

Campaign activities under this campaign over the years have included:
In 2019, UBL joined Diageo’s online campaign #JoinThePact, contributing to the 6,187 online commitments to never drink and drive.

In November 2011, Uganda Breweries rolled out the Friends Don’t Let Friends Drink Drive campaign.

In December 2012, they launched the Red Card to Drink Driving campaign that is running to date.

Here are some of the activities under this campaign

Over 400 barmen and 200 alcohol retailers trained on responsible serving to equip them with knowledge and skills on how to deal with issues of a drunk or underage customer.


Bar and store activations and branding aimed at reminding people to drink responsibly at the points of purchase.


Over 350 traffic policemen, 300 university staff, 40 journalists, and 90% of our staff were taken through training about alcohol behavior and communication (Drink IQ) aimed at equipping people with knowledge on alcohol so that they can make decisions about drinking from an informed point of view.


Responsible drinking messaging across all mass media and social platforms


UBL introduced the Replacement Driver concept in association with key taxi associations (Yellow Cab and Blue Taxis) to offer a person under the influence of alcohol an alternative means back home as opposed to drinking driving.


UBL has worked with credible partners over the years to help drive our campaigns. These include The Uganda police, Total Uganda, taxi associations, UAIA, as well as campaign ambassadors like Charles Masembe, the legendary referee, to appeal to football fans, and Irene Ntale, an artiste to appeal to her music fans.

Under Age Drinking Campaigns

In 2013, UBL partnered with 40 retail outlets inclusive of Nakumatt, Uchumi, Capital Shoppers in a campaign to curb underage drinking by discouraging the sale of alcohol to anyone below the age of 18 years.

The campaign entailed commitments from the retail stores branding at the alcohol sections and counters and the responsive service training.

In 2014 Uganda Breweries went into partnership with Straight Talk Foundation to undertake a campaign to educate and sensitize young people aged between 10 and 17 years in schools on the dangers of alcohol.

The 4 monthly pilot campaign was conducted in 20 schools (10 in Kampala and 10 in Gulu).

The campaign has since been scaled up to 8 Ugandan districts namely Kampala, Gulu, Kabale, Soroti, Moroto, Nwoya, Adjumani, and Kitgum.

Currently, the campaign is being carried out in 100 schools across the 8 districts. The campaign has been targeted at educating teachers, community leaders, students, and trained peer educators on the harms of abusing alcohol by the underage.