MultiChoice Uganda, the home of great Pay TV entertainment in Uganda, has today rewarded 200 customers who took part in the Back to School promo dubbed “Sasanya Amajja” that was launched on 19th December, 2019.
The promo which was intended to reward DStv and GOtv customers who subscribed or reconnect their DStv or GOtv for a period of two months running from December 2019 to 31st January 2020 stood a chance to win cash and scholastic materials.
Colin Asiimwe, Head of Marketing at MultiChoice Uganda while addressing the winners and media revealed that MultiChoice Uganda chose to be involved in the education journey of school going children who are some of their prized viewers because they too influence purchasing decisions of parents.
Asiimwe said that, “The month of January is synonymous with going back to school season for most if not all parents. Our Sasanya Amajja promotion was aimed at giving back to our customers through cash specifically to ease the burden of School Fees or pocket money and for scholastic materials.”
Education is a key aspect in empowering the generations to come, and as the old adage goes, “when you educate a child, you educate a nation,” we believe we shall have empowered our customers economically and socially,” he added.
The PR & Communications Manager at MultiChoice, Joan S. Kizza told guests that the response to the promo was over whelming and surpassed our targeted response. She explained that, “Since the campaign launch on 19th December 2019, we have received over 180,000 entries out of whom, 200 will be rewarded as winners of the promo with Ushs. 100 million, with each individual taking home Ushs. 500,000.
“Over and above the Ush 100 million that we are giving out in prizes, each winner today will be taking home scholastic materials, like notebooks, pencil cases, colours and pencils,” she remarked. “We spent an additional 20 million on these materials, which will be great add ons for our students.”
One of the winners, Tugume Benon a businessman in Kampala said that this reward comes as answered prayer.
“I always subscribe for DStv, especially because of the children and prayed fervently for me to be among the winners of this money,” Tugume exclaimed, adding that, “I want to thank God for this great miracle and MultiChoice for helping us in raising our children through educative programs, and now by making a contribution towards school fees.”
About MultiChoice Uganda
Established in 1994, MultiChoice Uganda has made an estimated US$150 million contribution to the national economy and has spurred rapid growth in the film and video-entertainment sector by commissioning some 10 000 hours of locally-produced content.
Rooted in Ugandan society, MultiChoice Uganda is 100% owned by MultiChoice Africa Holdings. Customers have a choice of five packages delivered via the DStv satellite platform with a total of over 140 channels as well as three packages via the GOtv digital terrestrial (DTT) service.
About MultiChoice Africa
An African video entertainment company – At MultiChoice Africa, we believe in using the power of entertainment to enrich lives – telling stories that open our minds, bring people together around shared passions, and connect us to new realities. From Abuja to Nairobi and Luanda to Lusaka, we find and develop the right mix of content and deliver it to millions of people in 49 countries across Sub-Saharan Africa – anytime, anywhere. Through our platforms, DStv and GOtv, and content providers, M-Net and SuperSport, we make great entertainment more accessible. Whether it’s local and international telenovelas and sports or the latest global blockbusters, our investment in leading-edge content and technology delivers the shows that our customers love into their hands and their living rooms.
We put our customers at the heart of everything we do. We listen to them to understand their changing lives, the pressures they face and what matters most to them. We are committed to using that insight to put customers at the heart of all the decisions we make every day. Born and bred in Africa, MultiChoice Africa is a team of more than 2 750 individuals working in 14 countries. We are rooted in the countries where our customers live, and we are managed and run by local people. We strive to provide all our employees an opportunity to grow while also making a difference to those around them.
We’re proud of the contribution we make to our communities and our business has grown hand-in-hand with local economies through working collaboratively with all our partners and stakeholders across our value chain, producing content that matters to our customers. Our drive is to ignite Africa’s creative industries into vibrant, economic powerhouses.
We believe we have an important role to play in powering Africa’s entertainment industries while contributing to economic growth and job creation. It’s by creating value for our customers, our employees and society that we’ll build a successful business for the future.
