A total of 2,225 people attended the Uganda Waragi Nyege Nyege at Itanda Falls in
Jinja took part in Uganda Breweries Limited’s Drink IQ and Wrong Side of the Road positive
drinking awareness campaigns.

The campaigns are aimed at creating a positive drinking mindset among adult members of
the public that chooses to consume alcohol.

During the activations, revelers were briefly tested on their knowledge of alcohol and its
effect on the body and given a brief education on how to regulate their consumption.
Thereafter, they were subjected to the Drink IQ quiz, from which several prizes like water
bottles were handed out to those who successfully completed it.

Hillary Baguma, UBL’s Brand Manager Mainstream Spirits said, “As a business, we are
committed to ensuring that our products are marketed, sold, and consumed responsibly, and
the Nyege Nyege Festival was yet another opportunity for us to drive this message and
encourage our consumers to embrace positive drinking habits by drinking better, not more.”
In addition to the Drink IQ quiz, revelers were introduced to UBL’s Wrong Side of the Road
campaign against drink driving, which features Daniel – a car accident survivor – sharing his
testimony on drink driving.

Revelers were then able to derive positive lessons around getting home after drinking and
not driving after one has consumed alcohol, which saw a lot of people share their personal
experiences with the vice and make pledges never to drink and drive.