MTN Uganda has announced its partnership with Tooro Kingdom for the highly anticipated second edition of the Masaza Football and Bicycle Racing Tournament. With a commitment of over Shs150 million in sponsorship, MTN is dedicated to fostering healthy living and sports development among the youth in Tooro Kingdom.

The Masaza Football and Bicycle Racing Tournament, organized by Tooro Kingdom, is set to attract audiences as it runs concurrently across the nine counties of the kingdom for two months. This initiative serves as a catalyst for engaging the youth in sports activities and providing them with a platform to channel their energy into healthy pursuits. MTN Uganda believes in the transformative power of sports to uplift communities and empower individuals.

According to official kingdom figures, 15 out of every 100 people in Tooro are affected by HIV/AIDS, emphasizing the urgency of raising awareness about the disease and promoting healthy lifestyles.

Rt Hon Prime Minister Stephen Kiyingi Amooti, highlighted the significance of this tournament in combating this issue. He stated, “Our King HM Oyo Kabamba Iguru has dedicated a lot of his own time and effort to ensure that youths take the reins of leadership in every sphere and area where they are found, but this can only be achieved if they embrace a healthy lifestyle.”

MTN Uganda, as the main sponsor of the tournament, is deeply committed to rallying the subjects of King Oyo towards a healthier way of life. John Paul Okwi, the Head of Sponsorships and Events at MTN, expressed the company’s dedication to this cause. He emphasized, “We call upon all the subjects of King Oyo to embrace sports as we raise our voices and encourage the youth to prioritize their well-being by taking good care of themselves, both physically and mentally.”

The Masaza Football and Bicycle Racing Tournament not only promotes healthy living but also aligns with Tooro Kingdom’s strategic development agenda. Michael Wandera, the Tooro Kingdom Minister for Sports, commended MTN for their consistent partnership and support. Wandera stated, “We appreciate the partnership with MTN, which aims to promote healthy well-being among the youths of Tooro through sports.”

As an organization deeply rooted in corporate social responsibility, MTN Uganda remains committed to empowering communities and fostering positive change. The collaboration with Tooro Kingdom for the Masaza Football and Bicycle Racing Tournament showcases MTN’s dedication to uplifting the youth and promoting a healthy lifestyle through the spirit of sports.

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