Saturday August 19, was the day chosen to crown the winner of Bell Lager’s Chief Enjoyments Officer (CEO) following a massive campaign that began in March 30, this year.

The campaign saw prospective CEOs go through a series of challenges to test their creativity, engagement, presentation and resourcefulness to deliver Mpola Enjoyments – the brand’s call to action encouraging consumers to have a good time anywhere, any time, as long as they have their crews, some meat and some cold Bell Lager.

Abu Sufian Kimbugwe emerged as the campaign’s overall winner and walked away with a brand new Renault Kwid, in addition to other goodies and perks.

As part of the finale, the brand curated an exciting and engaging Mpola Enjoyments experience featuring games, photo booths, and entertainment from Vinka, Lynda Ddane, 1der JR and DJ Ali Breezy, in addition to great Bell Lager cocktails.