Kampala, Uganda, 9th February, 2024 – 7UP, the iconic lemon-lime soft drink brand, is proud to announce its official launch in Uganda, bringing its refreshing taste and uplifting spirit to the country. 7UP is a global brand that has been enjoyed by millions of consumers in over 200 countries for more than 90 years1

7UP is also caffeine-free, making it a perfect choice for any occasion. Whether it is mixed with other drinks, enjoyed on its own, or enjoyed with a meal, 7UP adds a splash of zest and fun to every moment

To celebrate the launch in Uganda, 7UP is introducing a new brand identity with the expression ‘say hello to  7UP’. The fresh visual identity system features the brand’s signature green color, but with added citrus hues and distinct high-contrast lines that portray a feeling of upward energy. The new design will be visible on the 7UP bottles, various marketing materials and activations

7UP is also launching a multi-touchpoint sampling campaign across bars restaurants and streets, starting from 9th Feb 2024. The campaign will showcase how 7UP can bring moments of Upliftment, positivity and surprise to people’s lives in unexpected ways.

Rogers Anguzu, commercial manager CBL, commented: “We are thrilled to bring 7UP to Uganda, a country with a vibrant and dynamic culture. 7UP is a brand that has always provided people with refreshing UPliftment through consumption and that’s why it feels like a natural fit for us to drive this narrative forward and center UPliftment within everything we do. We hope that 7UP will become a beloved brand in Uganda and inspire people to enjoy the deliciously uncomplicated taste of 7UP and the moments of UPliftment it brings.”

7UP is now available in Uganda in 300ml, 500ml PET bottles, , at all major supermarkets, duukas, bars and restaurants . For more information, visit 7UP website or follow [7UP Facebook page].

About 7UP

7UP is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are internationally distributed by PepsiCo. 7UP is one of the most popular soft drinks in the world, with a presence in over 200 countries. 7UP is known for its refreshing taste, uplifting spirit, and iconic green color. For more information, visit CBL website https://pepsi-cola.co.ug/

About Crown Beverages Limited:

Crown Beverages Limited is Uganda’s oldest soft drinks company. The company is 100 per cent Ugandan owned.  The company’s range of carbonated soft drinks includes; Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, Sting, Evervess, Nivana and Aquafina water brands. The products are available in returnable glass bottles and plastic/PET bottles.

More in Uganda – https://www.youtube.com/watch?v=TyEeL1MAU5A&t=2398s