In a monumental stride towards reshaping Uganda’s digital media landscape, Nation Media Group, in collaboration with telecommunications giant MTN Uganda and leading local streaming platform YOTVChannels, proudly announced a strategic partnership aimed at transforming how audiences access premium content online.

At the press conference today at the Kampala Serena hotel , the triumvirate revealed a strategic shift towards a ‘digital first’ approach by Nation Media Group.

This tripartite agreement designates YOTVChannels App as the official digital platform for Nation Media Group, consolidating a rich tapestry of offerings into a single, easily accessible hub.

Key Highlights of this partnership will include

1.  All-Digital Access: YOTVChannels App ensures seamless access to premium content, placing Nation Media Group’s diverse offerings just a click away in the digital era. 

This move is poised to redefine convenience in the way audiences engage with their preferred content.

  1. ⁠2. Early Access: Audiences will relish exclusive early access to a wide spectrum of content, including news, shows, and publications. This not only provides a competitive edge in staying updated but also enhances the overall entertainment experience.
  2. Unprecedented Convenience: The centralization of content on the YOTVChannels platform offers unparalleled convenience, empowering audiences to access their favorite shows, news, and publications anytime, anywhere. It’s a leap forward in meeting the evolving expectations of today’s digital consumers.
  3. ⁠4. Access to Premium Content: Through the YOTVChannels platform, audiences gain privileged access to exclusive premium content. This enriches their viewing experience and underscores Nation Media Group’s unwavering commitment to delivering quality journalism and entertainment.

Sam Barata, General Manager Commercial at Nation Media Group, expressed enthusiasm about the partnership, stating that it presents a significant opportunity to grow audiences and gain valuable insights into their preferences.

Susan Kayemba, SM Digital Service at MTN Uganda, emphasized the affordability of their data bundles, offering tailored subscriptions for specific content durations. For example, users can subscribe for an hour to access NTV news, making premium content accessible to a broader audience.

Managing Director of Nation Media Group, Suzan Nsibirwa, highlighted the partnership’s importance in providing detailed insights into audience behavior, such as what shows they watch and when. This data-driven approach positions the collaboration as a game-changer in audience engagement.

Aggrey Mugisha, CEO of YOTVChannels App, underscored the transformative nature of the partnership, offering a connection like never before. With NMG Connect in users’ pockets, there’s no need to rush home, and MTN Uganda’s affordable data rates provide users with easily manageable options.

This groundbreaking collaboration marks a pivotal moment in Uganda’s media landscape, ushering in a new era of accessibility, convenience, and premium content for digital audiences.

About Nation Media Group:Nation Media Group is a leading multimedia house in East Africa, dedicated to providing quality journalism and entertainment across various platforms.

About MTN Uganda:MTN Uganda is a telecommunications giant committed to connecting people, providing affordable data solutions, and enhancing the digital experience for its customers.

About YOTVChannels:YOTVChannels is Uganda’s leading local streaming platform, offering a diverse range of content and a seamless digital viewing experience.