Movit Products Limited, one of Africa’s leading personal care brands, has today unveiled its newest brand campaign, “Rooted in Nature, Trusted by Generations,” for its flagship product; Movit Herbal Jelly. Celebrating over two decades of consumer trust, the campaign honors the product’s legacy and reintroduces it with a fresh identity and three new exciting variants; Papaya, Aloe Vera, and Avocado designed to meet the evolving needs of African families.

The unveiling ceremony, held at the scenic botanical gardens in Entebbe, was presided over bythe Guest of Honour, Hon. David Bahati, Minister of State for Industry, and attended by dignitaries from the Uganda Manufacturers Association (UMA), Uganda National Bureau of Standards (UNBS), and the Uganda Investment Authority (UIA), marked a significant milestone in Movit’s legacy of innovation and trust.

Speaking at the unveiling, Mr. Simpson Birungi, Executive Chairman and Founder, reflected on the origins of Movit Herbal Jelly. “24 years ago, I didn’t set out to make another skincare product. I set out to solve a real problem. Skin rash and irritation were common, and existing products offered little relief. The solution became Movit Herbal Jelly rooted in heritage and perfected by science.”

From humble beginnings, where jelly was hand-mixed in a single 600kg vessel, to the advanced technology used today, the journey of Movit Herbal Jelly is a story of perseverance, learning, and belief in quality over shortcuts. The formulation, refined over 13 years and unchanged since 2013, is a blend of indigenous herbal wisdom and world-class R&D.

Movit Herbal Jelly has become a household staple trusted across generations. “It’s not just a jelly,” said Mr. Birungi. “It’s a symbol of care, culture, and continuity, what mothers trust for their babies and what grandparents remember as reliable.”

Dr. Bruce Mpamizo, Executive Director of Movit Products, provided a snapshot of the company’s mission and growth, “Our vision is to be the preferred choice of beauty, comfort, and care products in every household. With over 150 products and 400 SKUs, Movit is not only enhancing everyday living in Uganda but also exporting to over 30 countries across Africa.”

The campaign launch also highlighted Movit’s dedication to sustainability and local empowerment. By sourcing herbs locally, supporting rural farmers, and investing in skills development, Movit remains a key contributor to Uganda’s industrial and economic growth.

Unveiling the campaign, the Managing Director of Movit Products Mr. Steven Mwesigwa stated, “This is not a marketing line, it’s a product truth. ‘Rooted in Nature’ reflects our commitment to local herbal excellence; ‘Trusted by Generations’ honors the legacy of care passed down from mothers to daughters, from grandmothers to grandchildren.”

The new campaign celebrates not only the product’s success but also its place in the cultural fabric of Uganda and beyond. With millions of tins sold and countless testimonials of trust and effectiveness, Movit Herbal Jelly continues to stand the test of time elevated by tradition,validated by science.