Did you know which Ugandan celebrities can actually move things on social media? We have compiled a list of those people who command a good following on the three most popular Social Media Platforms, ie Facebook and Instagram .
Uganda internet statistics
Population: 42.8 million people (2017)
Internet Users: 19 million (As of June 2018)
Social Media Users: 2.6 Million (Based on Facebook statistics, March 2018)
Because Facebook is the most popular social media network, by far, its the perfect estimate for social media users in most countries.
How are we measuring the popularity and influence?
For popularity, we are just going to be loo at the number of Facebook Page Likes or followers on Instagram and Twitter.
For influence, we will be looking at likes per post on Facebook and Instagram or Tweet likes on Tweeter.
We will also look at average post or tweet likes. This will be done by looking and the last 10 posts or tweets and how many likes they have and then divide by 10. In short, online influence isn’t necessarily the number of page likes or followers. Its about comments, likes and share. Its the only way of knowing who many people actually respond when you post.
We are first going to analyze celebrities on a platform by platform basis. We will look at how each one performs on Facebook, Instagram and Twitter separately and then we add the results to get the overall online performance.
YouTube,Twitter and Snapchat excluded
We excluded YouTube in the general celebrities comparison because some celebrities, such as presenters, media personalities, etc. do not have YouTube content. It would unfairly tip the balance in favor of artists .
For Snapchat, it hasn’t gained enough popularity with Ugandans to give any meaningful numbers. Other less popular social media
1- Facebook – Top 10 Ugandan Pages
Facebook data as of October 10, 2019
2- Instagram – Top 10 Ugandan Accounts
|1||Zari (The Boss Lady)||6,400,000|
Enock Mugabi aka Eye Witness is a Journalist, Seasoned Writer and Music Analyst with a passion for sports.
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