A jack of all trades. Serial entrepreneur. Crazy business adventurer. Daring businessman. Never-say-never opportunist.

These are some of the words that have been used to describe one man in the past. But today, he officially launched a project that made him put pen to paper describing his journey so far.

Trained as a Veterinary Doctor but now a successful entrepreneur Dr. Innocent Nahabwe has today launched his maiden book titled‘Treating Small Business: Lessons From My Operations’.

The 38 year, who co-owns Club Amnesia, Blue Cube, Galaxy FM, Kagwirawo Sports Betting, among other entities, has had an eventful life having growing up and but even more eventful experience as an entrepreneur having started a plethora of businesses along the way.

“One of the main reasons for writing and publishing this book is to inspire Ugandans out there to take on this entrepreneurship journey without fear. If we each one employed two to three people we would change Uganda quickly” he said at the launch held at the newly launched Kingdom Kampala.

Tycoon Sudhir Ruparelia speaking at the launch

The book launch, which also doubled as a networking event for many, was graced by top executives and players from the business, media, entertainment, marketing and tourism industry in Uganda.

Ugandans have so far received the book positively, according to various comments online as well as an admission by the author himself.

“I am overwhelmed by the response this book has received. Jumia Uganda, who are selling the book online, recently called me to say that they have never sold as many copies for a Ugandan book in this short period of time! They are quite surprised – and so am I!” said an excited and jolly Dr. Nahabwe.

Dr. Nahabwe Innocent and Sudhir Ruparelia

Dr. Nahabwe also challenged the audience to use their social media following to their advantage by using their online networks and contacts for something useful and fruitful instead of using it for sharing entertainment stories, gossip, and jokes.

“How much value are the people around us or the people that we live with? Let us utilize these connections that we have by being valuable to each other; remember that value attracts value” said Dr. Nahabwe.

Ugandan businessman and Chairman of Ruparelia Group Dr. Sudhir Ruparelia was the Guest of Honour at the event where he made the closing remarks at the event. He dwelt on the importance of thinking beyond one’s generation when doing business and also challenged the audience on the importance of honesty and hard work.

Tycoon Sudhir Ruaparelia celebrating with Dr. Nahabwe Innocent

“In business, it is important to keep your word and maintain consistency which is very, very important. Innocent has worked very hard and is a good man. In our nine years of working together, he has never defaulted on rent and has always paid on time. So, just like him, do not give up and believe in yourself” Dr. Sudhir said.

At the book launch, Arinaitwe Rugyendo – Managing Director & Co-Founder of Red Pepper – spoke about business resilience and managing partnerships in the African business setting.

He also praised Dr. Nahabwe for setting a good example to others running businesses and thanked him for being a role model to Ugandans young and old:

“Many Africans are not role models because they have not written about their stories. We need these sort of stories that are more relatable to our local, African context”

‘Treating Small Business: Lessons From My Operations’ is available on Jumia, Kindle, Aristoc and other major bookstores countrywide.

Dr. Nahabwe was born in Ntungamo to Igusha Rwakanengyere and Florence Bananukire. He went to St Mukasa Preparatory Seminary in Sheema, Kitabi Seminary and St. Joseph’s Vocational School Mbarara. He then proceeded to Makerere University for a Bachelor’s Degree in Veterinary Medicine and most recently his Master’s of Science in Marketing.

Dr. Nahabwe Innocent speaking at the launch

Here are some of the comments from a cross-section of Ugandans who have already read or sampled the absorbing book:

Owenyonyii, D Nation Events: “Treating small businesses is a good one for all of us with business dreams, you all need to get a copy

Noah Nyabwana‏, Rotary Uganda: “Awesome read this one has been. It has been worth the time. Every page has relatable wisdom inscribed and a book I’d recommend my peers to read”

Joshua Mazune, Nzuri Group: “This has been a fantastic read. So many lessons learned, so many similar experiences”

Baz Waiswa, Earthfinds: “If you want far important things there is a good new book about running businesses worthy a read”

Robert Kabushenga, Vision Group‏: “Now this is a story worth reading! Dr. Nahabwe has done a good job. Seeing as we have been in the business of approving set books by local entrepreneurs to be read in schools, this one more than makes the cut”

Kyamutetera Muhereza, CEO Magazine: “The book is a smooth-reading and relatable practical story on how to handle partnerships, money, people, competition and marketing and remaining sane in a crazy business environment”

Julius Kyazze, Buzz Entertainment & Swangz Avenue: “The book is an easy read told with humor yet deeply underlining key lessons for many of us running similar small ventures. I don’t know many entrepreneurs of our generation that self-promote their businesses the way Dr. Nahabwe does. This is a brilliant book with so much to relate to as a business person”

Rhyman Alphred Agaba, PML Daily: “The book is a silky mélange of tips on how to handle partnerships, money, people, competition and marketing and how to remain mentally stable in a cut-throat business environment”